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2025 Hyundai Genesis: Electric Or Hydrogen Powered?

2025 Hyundai Genesis

Genesis, an independent brand of Hyundai Motor Group, said it will only launch battery-powered vehicles or hydrogen fuel cells in 2025.

In line with the electrification push of rival automaker Genesis will equip its lineup with eight hydrogen and battery models by 2030 and aims to sell 400,000 units per year in the global market, they said in a statement, quoting Yonhap.

2025 Hyundai Genesis

2025 Hyundai Genesis
2025 Hyundai Genesis

The Genesis lineup currently consists of the GV80 and GV70 SUVs, as well as the G90, G80, G80 electric, and G70 Sedans The Genesis brand recently unveiled the electric GV60, which is based on the group’s own Electric Global Modular Platform (E-GMP), which is also adopted for the Hyundai IONIQ 5 and Kia EV6.

The GV60 is the second Genesis electric vehicle model after the introduction of the electrified G80. But unlike the G80, the GV60 is only available with the E-GMP powertrain.

Hyundai Genesis will support OTA Update in 2025

By the middle of this decade, Hyundai Motor Group promised only to sell Software Defined Vehicles (SDVs). These three South Korean brands will exclusively sell cars with over-the-air (OTA) update support.

The goal is to improve safety and performance after buying a vehicle. Improvements in connectivity, convenience, and security will also be included in future OTA updates.

Hyundai Motor Group refers to E.V.s and vehicles powered by combustion engines. Each new product launch from 2023 onwards will be equipped with hardware and software.

Receiving OTA updates remotely without having to go to the dealership is necessary. The service was initially launched in 2021 and will expand across the portfolio of those three brands in the next three years.

The automotive conglomerate also has the vision to introduce Features on Demand (FoD), which means owners can add trinkets after buying a car.

As we have seen on some luxury brands, customers can purchase this add-on directly or subscribe.

2025 Hyundai Genesis Interior
2025 Hyundai Genesis Interior

2025 Hyundai Genesis Technology

A level 3 autonomous driving system as an FoD is being considered.

Meanwhile, the Genesis G90 will receive the technology as a standalone option before the end of the year, initially in South Korea, before launching in the U.S., Europe, and China.

The disclosure comes in Unlock the Software Age Group’s global online forum, where two new electric platforms are announced, eM and eS, ahead of a dual launch in 2025.

The former (eM) will increase the range on a single charge by 50 percent compared to the current E.V. plant.

And it will support OTA updates as well as a Level 3 autonomous driving system.

The latter (eS) will be the skateboarding architecture to serve as the basis for purpose-built vehicles aimed at the car-hailing, logistics, and shipping sectors.

Between now and the end of this decade, Hyundai Motor Group will spend 18 trillion won (nearly 13 billion U.S. dollars at the current exchange rate) on R&D.

The goal is to prepare for the future of software-driven vehicles.

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